Apple CEO Tim Cook just announced that the Apple Watch will begin shipping in April. “We’re making great progress in the development of it,” Cook said. He also revealed that Apple is encouraged by the
response from developers and app makers so far, saying “We’re seeing some incredible innovation.”
Apple described the smartwatch as its “most personal device ever.” Today’s the first time Apple has publicly commented on the
product’s release date beyond a vague window of “early 2015.” The company rarely announces significant news during earnings
calls, making today a notable exception. Some might criticize Apple for considering April to be “early” in the calendar year, but Cook doesn’t see a problem. He said that when mapping out product launches, Apple separates the year into three, four-month windows for early, middle, and late. “To us, it’s sort of within the range. It’s basically
when we thought,” he said.
And while he got more specific about the launch, Cook did not reveal any new pricing details for the Apple Watch beyond the
“starting at $349″ we heard in September.
Apple Watch will be made available in three styles: the regular model, an Apple Watch Sport version aimed at active consumers and an ultra-premium Apple Watch Edition that
could be priced in the thousands and compete against brands in the luxury watch market.
response from developers and app makers so far, saying “We’re seeing some incredible innovation.”
Apple described the smartwatch as its “most personal device ever.” Today’s the first time Apple has publicly commented on the
product’s release date beyond a vague window of “early 2015.” The company rarely announces significant news during earnings
calls, making today a notable exception. Some might criticize Apple for considering April to be “early” in the calendar year, but Cook doesn’t see a problem. He said that when mapping out product launches, Apple separates the year into three, four-month windows for early, middle, and late. “To us, it’s sort of within the range. It’s basically
when we thought,” he said.
And while he got more specific about the launch, Cook did not reveal any new pricing details for the Apple Watch beyond the
“starting at $349″ we heard in September.
Apple Watch will be made available in three styles: the regular model, an Apple Watch Sport version aimed at active consumers and an ultra-premium Apple Watch Edition that
could be priced in the thousands and compete against brands in the luxury watch market.
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