Saturday, 13 December 2014

Beyoncé Teams Up With Topshop to Launch Active-Wear Line

Beyoncé has teamed up with British retailer Topshop to bring a collection of active wear to the masses. The project, for which the singer has signed on to a 50-50 partnership, will offer "clothing, footwear and accessories across
dance, fitness and sports categories."I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion
credentials and forward thinking," Beyoncé said in a statement today. "Working with its development team to create and produce a
technical and fashion-led collection is exciting and I'm looking forward to participating in all aspects of
this partnership."Expect gear made with "fashion- inspired fitness" in mind and clothing that'll look good while you sweat it out. Philip Green,
owner of Arcadia Group, which runs Topshop, said that the line
will launch within a year and that Topshop will hire a separate design team to create and manage Beyoncé's athletic street-wear
line.
Source: www.bet.com/news/fashion-and-beauty/2014/10/27/beyonce-teams-up-with-topshop-to-launch-activewear-line.html

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