Music Is A Multi-Billion Dollar Business – Sound Sultan

Nigerian rapper, singer-songwriter, actor, comedian and recording artist, Sound Sultan has revealed that the Nigerian music industry of today is so rich that musicians are taking billions to their bank annually. He said: “I’m very happy that this industry has gradually taken its rightful position. It is quite remarkable that the sector is such a bankable industry. I’m sure in the music industry we are raking in billions every year, which is not a joke. The music industry I knew way back was struggling. It was not even considered in the scheme of things. We were just there, trying to break through to the ears of the people in Nigeria. We were competing with foreign content massively– the foreign content was 80 per cent, and we were 20 percent. Now, even parents are advising their kids to go into music. They now understand that music is a business. It is a multi-billion dollar business that you can’t even joke with,’’